Let there be change World Tour

PGA Championship

This year, the PGA spotlight shone on Atlanta, a city best known for what Americans lovingly call “southern hospitality.” This cultural capital of the South was the perfect place to present golf’s best talents and, for us, our big swings at harnessing technology and human ingenuity.

The welcoming space was decorated with hyperrealistic Midjourney-generated golf photos to encourage conversation about how AI is at the “fore-front” of golf innovation. We also created an Accenture symbol using moss, inspired by the bird’s eye view of the golf course—bird’s eye view in this case representing that at Accenture, we give you the perspective that enables you to find your trajectory.