Control and Power

Cannes Lions

At this year’s Cannes, we showcased work that brought to life the unlimited potential of imagination, technology and intelligence—and the competition was fierce. So, we set sail to take our activation beyond the rest, attracting and impressing some of the best creatives in the industry.

Visitors were welcomed by our chic entry tent. The tent and various elements on the boat incorporated our take on Breton stripes, first introduced by the French. Many found us via our version of a maritime flag. We’d hear later that our flag stood out among the rest, a sort of lighthouse.

Once aboard, visitors received our custom food menu, and a challenge: decoding flags displayed across the catamaran using a key. We created our own maritime flag language—embedded with our company mission, “Let there be change”—to foster entertainment and conversation. On-board additions included a whimsical popsicle giveaway and tricked out demo room.