Get beyond the wheel in Automotive
The traditional automotive industry has reached a crossroads. We are now operating in a mobility ecosystem, shifting into the next iteration of automotive. To move forward, it’s time to embrace the ecosystem, collaborate beyond industry lines, and find new ways of innovating and partnering for success.
Automotive now
83%
of automotive leaders believe digital services will be key differentiators by 2040
$3.5T
in potential revenue from digitally-enabled services—comprising 40% of total auto industry revenue
58%
of all new cars sold in Europe in 2030 will be electric vehicles
How to reinvent automotive
Reinvent the automotive customer experience
Today’s automotive customers want consistent, connected experiences. Achieve this by leading with service and creating engaging and meaningful omnichannel experience.
83%
New revenue sources
Build customer loyalty to drive product and service repurchase — generating new revenue opportunities.
Customer focus
Improve your marketing, commerce and service effectiveness by integrating consistent, customer-centric experiences across the value chain.
Faster transformation
Speed transition of your mobility tech ecosystem — and minimize your risk — by using our accelerators and transformation capabilities.
Automation solutions
Use global automation to reduce your back-office operations — and quickly improve your return on investment and profit.
A reimagined business
Reinvent customer engagement across marketing operations, sales and customer service to drive growth and new customer-centric experiences.
Vehicles aren’t just hardware anymore. They’re connected platforms.
Today’s automotive revenues increasingly reflect a digital business model, in which the vehicle acts like a connected platform.
$3.5 trillion
New revenue opportunities
Generate new revenue by developing new platforms and services — including safety, comfort, operational and entertainment features.
Delighted customers
Stay ahead of evolving customer expectations by seamless integration of the vehicle ecosystem.
Streamlined engineering
Streamline your software development process with our systems engineering expertise, test factories, device farms and automation solutions.
Faster time to market
Speed up your R&D with our tech stack and open-source solutions. Build your team with our tech experts and global delivery centers.
Agile organization
Break down organizational silos to focus on customers and product ownership over the entire vehicle lifecycle.
Drive value and impact by combining digital and sustainability
Sustainability targets in the automotive industry have sparked a technology revolution in electric vehicles and energy transition.
50%
Sustainable mobility
New industry solutions — like enhanced fleet electrification and seamless charging — will help balance the needs for mobility and sustainability.
Growth, sustainability and recovery
The e-mobility revolution can greatly reduce resource consumption, while speeding growth.
What’s trending in automotive
Awards and recognition
Microsoft 2023 Global Automotive, Mobility and Transportation Partner of the Year
Our leaders
Juergen Reers
Senior Managing Director – Global Industry Sector Lead, Automotive
Marcello Tamietti
Managing Director – EMEAan Automotive Lead
Anant Kamat
Managing Director – US
Markus Muessig
Managing Director – Growth Markets Automotive Lead
Andrea Cardoso
Managing Director – Latin America Automotive Lead