This dashboard visualises the outputs of a survey of customers from a shopping centre to understand more about their characteristics and shopping behaviour.
The key benefits provided by this analysis are:
- Identify key customer segments in order to target marketing efforts (Who are my customers?)
- Map typical customer shopping journeys (Where do my customers live?)
- Highlight typical shopping behaviours (average visit frequency, spend etc) (How do my customers shop?)
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM