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Reinvent the enterprise with generative AI

Generative AI is a fast-evolving technology capable of driving unprecedented productivity and growth across the enterprise. Reinventing with gen AI is an ongoing effort that demands a strong and secure digital core, safe and responsible AI use and balanced investments in both technology and people.

DATA
97%

of organizations expect gen AI to be transformative but only 31% have invested significantly

63%

say at least half their workers have received AI training but only 5% have reached the full workforce

47%

of CXOs say data readiness is the top challenge with applying generative AI

What you can do

Move from isolated use cases to a comprehensive, value-led approach that spans the entire value chain. Prioritize both table stakes use cases that lead to radical efficiencies, and strategic bets that offer truly novel advantages.

85%

of organizations increasing technology investments are focused on gen AI.

Elevate IT for the AI era with a strong, secure digital core—one that includes a modern data foundation and a flexible AI architecture that supports multiple foundation models and future-proofs against model changes.

60%

of surveyed organizations are strengthening their digital core.

People are fundamental to realizing the value of AI—so invest in them equally. By adapting operating models, embracing new ways of working and committing to continuous learning at all levels, you can maximize AI’s potential and sustain growth.

95%

of employees surveyed are excited to work with gen AI.

Establish and embed responsible practices across the design, deployment and scaling of generative AI across the enterprise. Use technology to systematize responsible AI practices—this will drive value while effectively managing AI risks.

2%

of all companies have identified as having fully operationalized responsible AI across their organization, with a further 31% expected to do so in the next 18 months.

Embrace generative AI reinvention as a continuous strategy. Define a modular, step-by-step approach to innovation, allocating capital, time and talent over multiple years.

What you should know

  • Demystifying AI
    Demystifying AI
    Learns the basic to become an empowered AI leader

    We’ve seen how AI can often seem shrouded in technical jargon and complexity, leaving many executives feeling overwhelmed. By demystifying AI, we help empower you to become a confident leader equipped with an understanding of the practical value and strategic potential of AI.

  • Responsible AI
    Responsible AI
    Rethinking responsibility with generative AI

    Powerful AI tools like generative AI bring unprecedented opportunities as well as massive new risks. Responsible AI requires taking intentional actions to design, deploy and use AI to create value and build trust while protecting from potential AI risks.

  • European Union AI Act
    European Union AI Act
    Are you ready for regulated AI?

    The EU AI Act will be the most comprehensive AI legislation in the world to date. And it will have critical implications for all multinational organizations. The Act’s reach will extend globally. Any organization that develops or deploys AI systems within the EU will need to comply.

  • Secure gen AI
    Secure gen AI
    Safeguard against gen AI-powered attacks and protect AI landscapes

    Cybercriminals are using gen AI-powered attacks, like ransomware and phishing, to target organizations. To address these attacks and to accelerate the adoption of gen AI, organizations need to update their security posture and embed security by design.

  • Gen AI in marketing and sales
    Gen AI in marketing and sales
    Marketing, sales and services powered by Gen AI

    Although 50%-70% of the immediate opportunity to create value with generative AI is estimated to lie in the customer space, it’s hard to know where to start or where to prioritize investment, much less how to scale it to drive growth.

Leading industry-wide reinvention

  • Semiconductors
    Semiconductors
    Generative AI’s role in the semiconductor industry

    Discover how generative AI is set to transform design and manufacturing in the semiconductor sector. Learn about the strategic priorities that can guide companies towards successful AI integration.

  • Biopharma
    Biopharma
    How intelligent technologies are transforming Biopharma Industry

    Strategic integration of intelligent technologies in R&D processes boosts clinical success rates, and enhances enterprise value. AI-driven R&D significantly reduces drug discovery times, and costs associated with bringing new therapies to market.

  • Retail
    Retail
    Retail reinvented: Unleashing the power of generative AI

    Generative AI is not only reshaping the customer and employee experience, it’s also creating opportunities for growth and efficiency across the business. It’s time for retailers to stake a claim and act now to capitalize on this opportunity.

  • Life sciences
    Life sciences
    Reinventing life sciences in the age of generative AI

    Generative AI is transforming the life sciences industry, enhancing areas such as drug discovery and improving patient care.

  • Consumer goods value chain
    Consumer goods value chain
    Reinventing the consumer goods value chain

    Successful reinvention—enabled by generative AI—marries tech and new ways of working to reimagine siloes as outcome-based, end-to-end value streams. There are five imperatives for value chain reinvention companies should embrace.

  • Consumer goods
    Consumer goods
    Consumer goods: Cutting through the noise

    Consumers feel overwhelmed by purchase decisions. Find out why they're stressed and how Generative AI presents an opportunity to cut through the noise.

  • Travel
    Travel
    Reinventing the traveler experience with generative AI

    The power of gen AI can reinvent travelers’ experience, enabling convenience and simplicity across travel inspiration, planning and booking stages.