Personicx, Acxiom’s consumer marketing segmentation, provides a view of UK consumers and helps bring your marketing and planning initiatives to life.
Using the series of dashboards, learn how to read the Personicx code and discover the over-indexing consumer groups. Explore the age, affluence and location distributions and delve into the details of top consumer groups to help understand them better.
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM