This market basket analysis dashboard investigates the combinations of products that are bought together, providing benefits such as:
- Allows non-technical business users to understand transaction volumes and the various interdependencies between different products
- Details what combinations of products are often purchased together to inform initiatives such as bespoke marketing campaigns & product placement
Provides a simple and intuitive tool for those in merchandising to understand what the key/most-important products are – all updated daily!
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM