This dashboard visualises the eCommerce conversion funnel by showing the number of sessions at each key stage of the customer journey – starting from visiting the website, all the way to converting.
Key benefits of this analysis are:
- Identifying where most customers are being lost in the funnel in order to take corrective action
- Understanding how the customers that are being lost at each stage differ compared to the overall population of customers – this can help identify root causes
- Tracking the shape of the funnel over time helps to identify whether changes made are having an impact.
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM