To help a UK supermarket understand how their brand sentiment had changed through COVID-19 lockdown, we used Alteryx to scrape Twitter for all tweets that mention their name. We then ran these tweets through a machine learning algorithm to assess the sentiment of each tweet.
This dashboard visualises these outputs, and provides benefits such as:
- Gauging brand sentiment during the pandemic to inform marketing strategy and to allow a rapid response to any emerging issues
- Understanding product trends and changing demand during lockdown, enabling the business to respond through its product and ranging strategy
- Identifying areas of customer dissatisfaction during lockdown (such as delayed deliveries, or long call waiting times) – flagging potential operational issues to be investigated
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