This visualisation uses data from Google Trends to show how popular Google searches in the UK have changed around the time lockdown was first introduced. It shows how some searches have declined in popularity whilst others have soared, with one true constant – Coffee!
Applying analysis like this to search terms that are relevant to your business can allow you to quickly identify trends in potential customer’s interests and concerns, to help guide your business strategy during times, such as these, when trends are quickly changing.
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM