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Let there be change World Tour

Global Citizen Live

At this year’s Global Citizen concert in New York’s Central Park, we reimagined how Accenture shows up at sponsorship events. By meeting people exactly where they are, we went beyond the standards of B2B: we were B2Human.



The Ask

We had the opportunity to draw on past experiences as a sponsor of Global Citizen Live and come up with a new approach. Specifically, one that would appeal to both concert goers and prospective talent, while also presenting a new, creative storytelling vehicle for our client sustainability work.











Global citizen live
Cannes social post

The Idea

How do you reach an audience of prospective talent when they are at a concert to see their favorite artists? You create something they love: classic band t-shirts. By transforming case studies into band names and locations of impact into tour dates, these beautifully designed shirts became a fresh way to promote Accenture’s sustainability innovations.

Ten shirts were concepted, designed and sustainably printed. We then photographed them on Accenture’s own people before distributing them at the Global Citizen Live event for a simple $10 donation to Save the Children.

Man in a tshirt
Woman in a tshirt
Man in a jacket










A custom QR code on the back of each shirt drove concert-goers to our careers site, where they could learn more about the innovative work Accenture is doing and apply to join us in this effort.

Let there be change
T-shirt showcase

We designed sustainable and re-useable booths for both front-of-house attendees and back-of-house VIP clients to stand out in the crowd.





Mobile phones

Using our shirt designs, we took over Accenture’s Instagram channel for the week to ensure that these stories were heard well beyond the tree tops of Central Park.

Overall, this partnership with Global Citizen reached an audience of 170 million worldwide, resulting in a 450% increase in traffic to Accenture’s careers site. And that rocks.

See more of our work

Global Citizen Live 2022

Global Citizen Live 2022

Tech Vision 2023

Tech Vision 2023

V360 Awards

V360 Awards

Pride 2022

Pride 2022

A-Z

A-Z