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Hyperscale platform services

Operate successful and efficient hyperscale platform businesses in the age of AI.

Platform companies aim for rapid growth while adapting to tech advancements, consumer demands and regulatory shifts. To remain competitive, agile and trusted, they must harness data and AI to power this journey. Success hinges on delivering seamless experiences, ensuring product integrity and differentiation. This is crucial for sustainable, profitable growth in today's complex digital landscape.

DATA
1.

90% of Software & Platform companies have noted they anticipate investing a significant part of their budget in Gen AI during the next two years.

2.

The global Trust & Safety market size is projected to grow from $89 billion in 2023 to $189 billion by 2030, exhibiting a CAGR of 11.4% during the forecast period.

3.

The creator economy, driven by creators and app developers, is rapidly expanding and could reach $500 billion by 2027, growing at a 10-20% CAGR.

How hyperscale platforms is changing

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Experience & engagement

Platforms are continuously innovating to address the emerging needs of a wide spectrum of users, fostering growth and maintaining an engaging online environment. AI is being harnessed to deliver seamless user experiences and match industry benchmarks, with a focus on customizing each phase of the engagement journey.

Security & integrity

The trust and safety market is expanding rapidly, driven by challenges like deep-fakes and fraud. Platform companies are building technology guardrails while developing new AI products, educating partners and securely scaling businesses. Adapting to a rapidly changing external environment is essential to instill trust, ensure compliance and sustain growth.

Humans & technology

Human and technology collaboration is evolving to become more integrated and symbiotic. The infusion of data and AI makes business processes more efficient while enhancing consumer experiences, creating incremental value and maintaining competitive relevance.

What you can do

It is crucial for platform companies to amplify their engagement with diverse stakeholders (SMBs, advertisers, creators, merchants) and help them succeed by increasing mindshare, enhancing consumption and building loyalty.

Global platform companies should foster online trust and safety for all. Establishing user trust, operational security and regulatory compliance is essential to sustain growth across user segments and markets.

To boost performance and global expansion, companies can use AI-powered solutions to efficiently manage AI models, reduce costs and time, enhance security and minimize risks across the AI deployment lifecycle.

It is essential for platform companies to optimize back-office functions like finance, HR and IT. By integrating AI, automation, analytics and skilled people, companies can drive value, support data-driven decisions and enhance partnerships.

Our leaders

Kevan Yalowitz

Managing Director – Software & Platforms, Global Lead

LinkedIn

Amiya Sinha

Managing Director – Accenture Operations​, Software & Platforms

LinkedIn