Deepfakes and digital trust

Combat this evolving cybersecurity risk to promote confidence in business

The challenge

Gen AI-created deepfakes are getting more sophisticated—and more dangerous. Companies must act fast to reinforce trust.

Deepfakes can be a lot of things: text, voice, images, even video that’s automated with AI to mimic an actual person. Bad actors use them to spread misinformation, commit fraud and manipulate individuals, organizations or governments.

And as deepfakes become more sophisticated, they’re posing ever-greater threats. Organizations must act fast. By prioritizing enhanced security capabilities, robust controls and employee education, you can reinforce stakeholder trust and cultivate next-level resilience.

How we help

Act quickly to reinforce trust with an end-to-end deepfake defense

Equip your leadership

We can help to align leadership teams on compliance and risk management strategies to safeguard against deepfakes, including a central response.

Educate employees

Implement enterprise training and awareness campaigns on topics like identity validation, secure communication and phishing awareness.

Lock down IAM practices

Enable Identity and Access Management (IAM) with multi-factor/phishing-resistant authentication, behavior biometrics, identity proofing and zero-trust principles.

Deploy deepfake defenses

Implement security strategies, controls, and technology for deepfake detection and prevention in a fast-evolving technology and vendor landscape.

Conduct crisis simulations

Exercise your deepfake threat response to pressure-test processes, evaluate decision making, and raise awareness across the organization.

Red Teaming for AI systems

Systematically test AI systems to identify points of weakness, including the potential misuse to develop deepfake or synthetic content.

Reinvention in action

Strengthening security & trust in the digital age

Deepfakes represent a significant challenge in today's digital landscape, where AI-driven manipulations of text, voice, images, or video can convincingly impersonate individuals.

What’s trending in deepfakes and digital trust

Perspective

Safeguard against gen AI-powered attacks and protect AI environments

Cybercriminals are using gen AI-powered attacks to target organizations. To address these new risks and to accelerate gen AI success, organizations need to update their security posture and embed security by design.

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Our leaders

Lisa O’Connor

Managing Director – Accenture Security and Accenture Labs, Cybersecurity R&D Lead

Daniel Kendzior

Managing Director – Accenture Security, Data and AI Security Lead

Flick March

Managing Director – EMEA Cyber Strategy Lead & Global Cyber C-Suite and Board Lead

Join us

Be part of the team that’s creating new and extraordinary value for the world’s leading organizations.

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