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Agile Business Models

Break through functional silos for speed, agility

October 15, 2019

RESEARCH REPORT

In brief

  • Functional silos hinder incumbents' ability to compete, making them slow, bureaucratic and complex at a time when there's a need for speed.
  • Our research found only 25 percent believe their company’s operating model has evolved quickly enough to align to their strategy.
  • Now incumbents are catching up to their nimble rivals, shedding the rigidity of siloed organizations.

Marketing. Sales. Finance. Human resources. Run as distinct silos, these and other functions are too big, too slow and too expensive to be effective.

 

They can be barriers to speed, agility and decisiveness as each area, in turn, weighs in on key decisions. It’s something incumbents understand more and more each day: Only 25 percent believe their company’s operating model has evolved quickly enough to align to their strategy.

Hurrying evolution

Given the speed at which business is moving, incumbents can no longer afford to group skillsets solely within an organization in functional silos. Because the lapsed time from idea to action has shortened too dramatically to accommodate sequential processing, and companies can no longer afford planning approaches that take weeks or months to design.

"To make decisions quickly, skills must be embedded in our front-line management teams, not in Finance, HR and Marketing silos."

— TILL DUDLER, Managing Director, Accenture Strategy, Consumers Goods & Services

Stopping the silo spread

It’s a natural tendency: as businesses grow, they tend to adopt more traditional structures which leads to centralized functions and divisions.

 

Over time, organizations respond according to their internal needs over those of the market and the customer. And silos spread, ultimately inhibiting collaboration and innovation.

 

The trick comes in breaking them down by redesigning work to redefine end-to-end processes. Then giving employees the right tools for what’s most important: driving a relevant customer experience.

Hurrying evolution

Given the speed at which business is moving, incumbents can no longer afford to group skillsets solely within an organization in functional silos. Because the lapsed time from idea to action has shortened too dramatically to accommodate sequential processing, and companies can no longer afford planning approaches that take weeks or months to design.

Redefine work

Empower market-facing teams to make decisions that break down functional silos and embed functional expertise in multi-disciplinary teams.

Enable teams with AI and analytics

Agile companies provide employees with a suite of digital tools to enhance job performance.

Redefine end-to-end processes

Integrate functional capability at the optimal point in the process; execute short sprints to prove value; and rapidly scale to build momentum.

Till Dudler

Managing Director – Accenture Strategy, Consumer Goods & Services, EMEA, Africa, and Latin America

Till helps executives drive better strategic outcomes, with an emphasis on operating model development, growth strategy and cost competitiveness.​

Paul Jeruchimowitz

Senior Managing Director Talent & Organization, Operating Model & Organizational Design, Global Lead

Paul helps organizations design, implement and optimize large-scale integrated operating model and business services transformation programs.

KENT MCMILLAN

Managing Director – Talent & Organization, Operating Model & Organizational Design

Kent works with executives to drive growth through enterprise-wide business transformations that enhance customer experiences and efficiencies.

Contributors

BENJAMIN GAUNT

Senior Manager – Accenture Strategy

SANAM GILL

Senior Manager – Accenture Strategy

Samuel Holmes

Managing Director – Consumer Goods & Services, Operating Model & Organisation Design, Global Lead

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