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Generation P(urpose): From fidelity to future value

February 20, 2020

RESEARCH REPORT

In brief

4.8 billion reasons to get purpose right

Live out loud with fidelity of purpose

Fidelity matters

63% vs 58%

are attracted to companies that source services and materials in highly ethical ways

57% vs 45%

are attracted to companies that support and act on societal and cultural causes

53% vs 46%

are attracted to companies that provide credible “green” credentials, minimize environmental harm and invest in sustainability

49% vs 41%

are attracted to companies that proactively share information on how they do business

Innovate for purpose, with purpose

Be purposeful

Rachel Barton

Senior Managing Director – Accenture Strategy

Rachel advises business leaders on how they can drive growth and transformation agendas through disruptive technologies, data and leading-edge customer strategies.


Jürgen Morath

MANAGING DIRECTOR – ACCENTURE STRATEGY

Jürgen heads the Accenture Strategy Customer Insights & Growth Strategy division in Austria, Switzerland, Germany and Russia.


Kevin Quiring

MANAGING DIRECTOR – ACCENTURE STRATEGY, CUSTOMER SALES & SERVICE STRATEGY GLOBAL LEAD

Kevin heads Accenture Strategy Customer Insights & Growth Strategy in North America.


Strategy Advisor


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