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Rectangle Rectangle Rectangle Issue #4 M&E Spotlight Trends and insights shaping the world of Media & Entertainment Issue 4: Optimize for time spent GraphicLine GraphicLine GraphicLine GraphicLine Part of Accenture’s continuing Media & Entertainment Trends series
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Part of The Future of Marketing series Rectangle Polygon
Rectangle Rectangle Issue #4 M&E Spotlight Trends and insights shaping the world of Media & Entertainment Issue 4: Optimize for time spent GraphicLine GraphicLine GraphicLine GraphicLine Part of Accenture’s continuing Media & Entertainment Trends series
Polygon Polygon Rectangle
Part of The Future of Marketing series Rectangle Polygon
Rectangle Rectangle We’ve lived—and are still living—through a time of profound change to everyday existence. As a result, viewer’s motiv... To become the signal in the noise, media and entertainment marketers will need to deliver the most engaging content t... THE FUTURE OF MARKETING IN MEDIA 2 GraphicLine
Rectangle Rectangle We’ve lived—and are still living—through a time of profound change to everyday existence. As a result, viewer’s motiv... To become the signal in the noise, media and entertainment marketers will need to deliver the most engaging content t... 2 GraphicLine THE FUTURE OF MARKETING IN MEDIA
Rectangle Rectangle Where to start? 01. Measure engagement As marketers, we absolutely need to understand our customers on a deeper level and the larger ...
 
 
 
 
91% of Thrivers believe that customers’ behaviors are changing faster than ever. THE FUTURE OF MARKETING IN MEDIA 5 GraphicLine
Rectangle Rectangle Where to start? 01. Measure engagement As marketers, we absolutely need to understand our customers on a deeper level and the larger ...
 
 
 
 
91% of Thrivers believe that customers’ behaviors are changing faster than ever. 5 GraphicLine THE FUTURE OF MARKETING IN MEDIA
 
Rectangle Rectangle Rectangle Rectangle Rectangle Rectangle Walt Disney Studios’ StudioLAB and Accenture create digital twinning tools to support the next generation of filmmaki... Empowering film creatives with digital twins SPOTLIGHT 6 GraphicLine THE FUTURE OF MARKETING IN MEDIA
Rectangle Rectangle 02. Target best fit acquisitions Use customer data to identify acquisition targets, expanding the content library to ... THE FUTURE OF MARKETING IN MEDIA 7 GraphicLine
Rectangle Rectangle 02. Target best fit acquisitions Use customer data to identify acquisition targets, expanding the content library to ... 7 GraphicLine THE FUTURE OF MARKETING IN MEDIA
 
Rectangle Rectangle Rectangle Rectangle Media strategies for an atomized, multidimensional landscape. With audience attention atomizing and consumers signali... Reinvent for growth SPOTLIGHT 8 GraphicLine THE FUTURE OF MARKETING IN MEDIA
Rectangle Rectangle 03. Rewire for continuous experimentation Experiment with gaming, user uploaded content, and more to see what brings ...
 
 
 
 
 
Compared to Survivors, Thrivers are 40% more likely to rank innovation and originality as an important future skill. THE FUTURE OF MARKETING IN MEDIA 9 GraphicLine
Rectangle Rectangle Rectangle 03. Rewire for continuous experimentation Experiment with gaming, user uploaded content, and more to see what brings ...
 
 
 
 
 
Compared to Survivors, Thrivers are 40% more likely to rank innovation and originality as an important future skill. 9 GraphicLine THE FUTURE OF MARKETING IN MEDIA
Rectangle Rectangle Rectangle Interacting with users in new and unique ways helped FanDuel better understand their audience. To build on the rapid ... A play by play strategy to drive maximum engagement SPOTLIGHT THE FUTURE OF MARKETING IN MEDIA 10 GraphicLine
 
Rectangle Rectangle Rectangle Rectangle Rectangle Interacting with users in new and unique ways helped FanDuel better understand their audience. To build on the rapid ... A play by play strategy to drive maximum engagement SPOTLIGHT 10 GraphicLine THE FUTURE OF MARKETING IN MEDIA
 
Benefits to media companies Accelerated growth History has shown that subscriber counts grow rapidly each time a platform releases a ‘zeitgeist p... Increased pricing power Engaged customers are willing to absorb price increases, add additional services, and purchas... Improved return on investments Customer engagement is the best predictor of retention. Releasing content that optimiz... THE FUTURE OF MARKETING IN MEDIA 11 GraphicLine
 
Benefits to media companies Accelerated growth History has shown that subscriber counts grow rapidly each time a platform releases a ‘zeitgeist p... 11 GraphicLine THE FUTURE OF MARKETING IN MEDIA
  • accenture.com Rectangle About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and s... About M&E Spotlight M&E Spotlight is our bi monthly digital magazine that puts game changing media and entertainment ... Copyright © 2022 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. Polygon
    accenture.com Rectangle About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and s... About M&E Spotlight M&E Spotlight is our bi monthly digital magazine that puts game changing media and entertainment ... Copyright © 2022 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture. This document refers to marks owned by third parties. All such third party marks are the property of their respective... Polygon
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