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Fashion and Luxury

Delivering aspirational, immersive experiences in-store and online to a discerning luxury goods clientele.

What’s going on

The luxury market is in the middle of a notable slowdown, its first in recent years. This marks an important inflection point for an industry long considered resilient—even in times of economic uncertainty. Recent macroeconomic pressures have taken their toll, including high inflation, a global cyclical slowdown, disrupted supply chains and structural difficulties in China. Brands have had to manage rising production costs and weakened confidence among aspirational customers. Luxury customers are seeking for relevance and true desirability—including hyper-personalization, sustainability and a seamless omnichannel experience.

5 ways apparel, luxury & accessories are changing

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Brands are prioritizing supply chain resilience

The evolving luxury market requires robust and agile supply chains. Strengthen your network by integrating advanced analytics and flexible logistics. Optimize distribution to meet market demand and ensure your operations are adaptable, efficient and ready to meet global challenges.

Shoppers seek memorable omnichannel experiences

Modern consumers expect seamless interactions across all channels. Enhance your retail strategy by ensuring consistency and connectivity. Provide a unified shopping experience that is convenient, personalized and secure.

Data is shaping client engagement strategies

In this data-driven era, understanding client preferences is crucial. Implement sophisticated data management tools to tailor unique customer experiences. Ensure your strategies are insightful, responsive and client-centric.

Sustainability is driving consumer choices

Eco-consciousness is reshaping purchasing behaviors. Commit to sustainability by using renewable resources and reducing waste. Offer products that are both luxurious and environmentally friendly to attract discerning customers.

The need to develop skilled talent is intensifying

As technology evolves, so does the need for skilled professionals. Developing and strengthening the competency framework in critical areas like innovation, clienteling and operations is key to ensure employees are prepared for long-term success. Focus on digital skills and creative thinking to stay ahead in the competitive luxury market.

What you can do

Improve your supply chain by using more automation and bringing some of your production closer to your main markets. This helps you recover quickly from any disruptions.

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43%

of total working hours in supply chain roles can be transformed by generative AI.

Use the data you collect from customer interactions to offer more personalized services and build stronger relationships with your clients.

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56%

of retailers focus on loyalty programs to increase purchase frequency, 52% to improve retention, 51% to increase engagement and 45% to increase basket size.

Adopt environmentally friendly practices to comply with new environmental regulations and meet the expectations of customers who care about sustainability.

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76%

of consumers are attracted to doing business with brands that source services and materials in highly ethical ways.

Invest in ongoing training and digital tools to help your employees perform better and stay satisfied with their jobs, ensuring they can meet the changing needs of the market.

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94%

of retail workers say if their company invested in their learning and development they would stay longer.

Our leaders

Amal Benichou

Managing Director – Global Luxury Lead & Expert – Paris, France

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Andrea Ruzzi

Fashion & Luxury Lead, EMEA, Accenture

LinkedIn

Julien Bonnefoy

Managing Director – Lead Retail & Luxury Gallia – Paris, France

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Arnaud Rossi

Managing Director – Lead Retail & Luxury ASG – Genève, Suisse