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Fuels retail

A new era of net-zero sustainable growth is underway. Harness the power of data and AI to unlock new value sources and win the consumer of the future.

What’s going on

What's going on in the fuels and convenience retail industry

Disruption is here to stay, and leaders need to act swiftly to drive growth. Fuel retailers must reinvent to thrive, enhancing consumer connectivity, streamlining operations, and leveraging data for growth. Adapting offerings is key to unlocking new value sources and capturing future consumers. And with declining fuel demand, a strong near- and long-term strategy is essential to stay competitive.

5 ways fuels retail is changing

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Value sources are evolving and expanding

The market is becoming highly competitive, with traditional players focusing on consolidation and expansion. At the same time, new entrants from other industries are fragmenting the market. As fuel sales decline and consumer habits evolve, the industry now needs to explore new revenue streams that push beyond its traditional boundaries.

A shift to electrification and alternative fuels

The industry is experiencing a decline in demand as consumer behavior shifts and alternative transportation options gain popularity. Electric vehicles (EVs) are nearing a breakthrough, driven by advancements in technology and infrastructure. Moreover, alternative fuels like hydrogen are poised to contribute to the future of over-the-road and commercial transport.

Consumers increasingly value personalization

Consumers are increasingly looking for convenience, personalized experiences, and sustainable options. They don't necessarily want less information, but they do expect an easy and enjoyable experience. They expect fuels retailers to understand their needs and preferences based on past purchasing behaviors and use this knowledge to deliver a personalized experience.

Delivering on “convenience” means more—and more

The industry is transforming to meet evolving customer demands, requiring retailers to reimagine the role of the convenience store. Besides keeping up with consumer expectations, – many see their legacy technology as a hurdle to overcome. Advanced store technology integration will be key for future success, enabling future changes both inside and outside the store.

Operational resilience is becoming a competitive advantage

Industry leaders clearly recognize the need to keep technology front and center as they confront the challenges of today and tomorrow. The more agile a business becomes by using advanced technologies, the better it can outpace its competitors.

What you can do

Optimize and diversify your network while creating new strategic revenue streams. Assess the implications of the evolving EV landscape and alternative fuel sources to ensure alignment with future market trends.

Pursue data-driven personalization and focus on an omni-channel experience. Empower employees and enhance customer interactions with an integrated CRM system.

Break away from traditional formats to meet consumer needs. Leverage data and analytics for hyper-localization, and invest in frictionless experiences to enhance customer satisfaction.

Build confidence in AI and gen AI, and use the technology to identify quick wins. Evaluate whether to build or buy applications that transform operations. Focus on reskilling your employees and enhancing their experience, while using automation to optimize costs and boost efficiency.

Our leaders

Brian Gray

Managing Director, Fuels and Convenience Retail Global Lead

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Rushad Chinoy

Principal Director, Fuels and Convenience Retail Europe, Middle East & Africa Lead

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Maribel Nowak

Senior Manager, Fuels and Convenience Retail North America Lead

LinkedIn