MWC Barcelona 2025

Private 5G and AI are revolutionizing manufacturing with improved connectivity, real-time data processing, and advanced automation. Industry leaders discussed how complex enterprises like natural resources are changing how they operate and grow with their communications-based capabilities in areas where traditional networks may fail.

Connected Industries | Manufacturing

• Monday, March 3 – 11:00 am
• Connected Industries Stage | Hall 4
• Accenture speaker: Kevin Kapich, Managing Director, Global Critical Networks
• Guest speakers: AltaGas, AT&T, ServiceNow

Leaders discussed their path to forming a powerhouse partnership to build a groundbreaking shared services model. Attendees gained unique insights into the cultural shifts and trust-building that have been pivotal in driving this transformation, and learned how these advancements are setting new standards for customer and employee satisfaction.

• Monday, March 3 – 2:10 pm
• Mobile World Live Stage | Hall 4
• Accenture speaker: Mathangi Sandilya, Global Technology lead, Communications, Media and Technology

This session explored how technology providers, manufacturers, and mobile operators collaborate to enhance operational efficiency and create new value propositions, focusing on human-centric approaches and sustainability.

Connected Industries | Manufacturing

• Monday, March 3 – 3:30 pm
• Connected Industries Stage | Hall 4
• Accenture speaker: Rabih Dabboussi, Managing Director,  Global Networks

Big change in the telco industry is notoriously complex. Simplicity is crucial as telcos work to innovate and meet customer expectations seamlessly and sustainably. The panel discussed how small, smart moves have led to big results.

• Monday, March 3 – 3:45 pm
• MWC Broadcast Stage | Hall 4
• Accenture speaker: Jefferson Wang, Chief Strategy Officer, Cloud First

The session explored how banks, payment providers, and telcos can collaborate for new growth opportunities. Leaders addressed the challenges and provided actionable insights on how to successfully navigate both inbound and outbound revenue streams to achieve new growth opportunities.

Connected Industries | FinTech

• Tuesday, March 4 – 10:00 am
• Connected Industries Stage | Hall 4
• Accenture speaker: Sulabh Agarwal, Managing Director
• Guest speakers: J.P. Morgan, Vodafone, Adyen

The Creator Economy is set to reach $480bn, and social/conversational commerce are growing with AI chatbots and live commerce. Experts and leading companies explored these trends and shared insights.

• Tuesday, March 4 – 3:35 pm
• Connected Industries Stage | Hall 4
• Accenture speaker: Astha Bhardwaj, Managing Director, B2C Growth for Telcos

Panelists discussed the challenges facing data centers in 2025 and beyond, including how to accommodate skyrocketing demand from AI while also meeting needs to reduce energy consumption.

• Tuesday, March 4 – 5:00 pm
• Partner Theatre 5, Hall 8
• Accenture speaker: Jefferson Wang, Chief Strategy Officer, Cloud First

The evolution of Level 4 Autonomous Driving is poised to revolutionize Mobility and Transportation as a Service, requiring a strategic shift in collaboration and innovation. This session focused on the transition of Level 4 autonomy from early deployments to scalable, sustainable operations, exploring its role in reshaping mobility ecosystems.

Connected Industries | Mobility

• Wednesday, March 5 – 10:00 am
• Connected Industries Stage | Hall 4
• Accenture speaker: Juergen Reers, Global Automotive & Mobility Lead
• Guest speakers: Volkswagen, Verizon

As AI transforms industries, telcos are confronted with a crucial decision: embrace AI innovation or resist its integration. This session discussed how telcos can enhance their networks to support AI advancements, developing a strong infrastructure to sustain them.

• Wednesday, March 5 – 1:00 pm
• Marconi Stage, Hall 6
• Accenture speaker: Mathangi Sandilya, Global Technology lead, Communications, Media and Technology

This panel discussed how mobile identity builds on the first generation of deployments and assess the progress made towards reusable identity.

• Wednesday, March 5^th – 5:00 pm
• GSMA Summits Stage, Hall 6
• Accenture speaker: Astha Bhardwaj, Managing Director, B2C Growth for Telcos

The direct-to-consumer revolution is transforming sports media and entertainment. The session discovered how leading companies use data-driven personalization and innovative partnerships to enhance fan experiences, both on and off the field. Gain insights into the cultural and technological shifts needed to thrive in the D2C era.

Connected Industries | Sports & Entertainment

• Thursday, March 6 – 10:00 am
• Connected Industries Stage | Hall 4
• Accenture speaker: Tobias Sobania, ASG CAL Deutsche Telekom

• Accenture AI RefineryTM: Accelerate your ability to scale AI within your own enterprise. Seize the opportunity to offer sovereign AI solutions as the Gen AI partner of choice for your enterprise clients. By integrating AI Refinery with autonomous agents in its marketing function, Accenture is expecting to achieve a 25-35% reduction in manual steps and a 25-55% increase in speed to market.

• GenWizard: Leverage Gen AI to significantly accelerate legacy assessments and gain deeper and more comprehensive insights to make informed decisions. With Accenture's 3-step approach telcos can eliminate traditional tech debt assessments by:
  • Identifying functional gaps and defining the target architecture for modernization;
  • Employing Gen AI to swiftly assess legacy code, enabling precise decisions on whether to 'Reuse' or 'Rebuild', thus minimizing time-consuming discovery efforts;
  • Expediting transformation by leveraging Gen AI for software engineering tasks, such as Accenture's Microservices generator.

• Connected Industry Solutions Studio: Accenture's Connected Industry Solutions Studio helps telcos sell 5G, mobile private networks, and edge computing solutions through an interactive, collaborative platform. It offers industry templates, drag-and-drop customization, and real-time collaboration features. It also features a Solution Selection Assistant for needs-based assessments and generates personalized business proposals. It streamlines sales processes, providing real-time cost estimates and seamless configuration.

• AI-Powered Customer Insight Hub: Supercharge your AI-powered customer engagement, by transforming your service center from a purely reactive call center into a proactive customer insight hub, equipped with conversational up-selling and enhanced emotional customer experience capabilities for increased sales, loyalty, and Net Promoter Score (NPS).

• Digital Marketing Workbench: Use Accenture's end-to-end agential framework architecture for the creation and optimization of a full telco marketing campaign. Our solution includes:
  • Research Assistant & Customer Need Spotter: integrates customer needs seamlessly into campaign development;
  • Machine Creative Studio: generates diverse creative options for new campaigns;
  • Content Automation Tool: scales creativity across formats, enabling hyper-personalized client interactions. 

• Modern Network Deployment: Transform network deployment with Gen AI, offering real-time precision and intelligent support. The Fiber Deployment QA Assistant provides instant quality checks for immediate fixes. Smart Network Planning delivers data-driven insights and custom yearly plans. The AI-Powered Field Technician Assistant guides technicians in real-time. These innovations enhance efficiency and scalability, helping telecom operators meet network demands swiftly and precisely.

• Intelligent NOC and Autonomous Network: Automate NOC activities using Gen AI, saving hours per ticket by instantly correlating knowledge, past incidents, and generating real-time solutions. This democratizes the NOC workforce by reducing reliance on SMEs, significantly lowers Mobile Termination (MTR) and Fix Termination (FTR) rates, cuts operational costs (Opex), and greatly enhances the customer experience. The solution is a game-changer for advancing autonomous networks.

• Network & Engineering Security: Transform network management with Gen AI. The Network Engineering AI Assistant simplifies performance data access for quicker decisions and improved network quality. Network Sentiment Insights uses crowdsourced data to highlight user experiences. Alongside Security Testing as a Service, these solutions enable proactive network management, enhancing performance and security.