Cannes Lions 2024

When did our industry relegate creativity to output? Instead of it being the last step, creativity should shape all parts into something new. Join Nick Law, Lead, Song Design & Creative, Accenture Song, to find out what the model, the customer, and the work looks like when creativity is the great connector.

Lumiere Theatre, 17 June, 10:00-10:30

In an era where technology and artistry converge, the boundaries of creativity are constantly being redefined. Join David Droga, CEO, Accenture Song and Mira Murati, CTO, OpenAI, to discover why AI is not a competitor but a collaborator, offering tools that unlock new realms of possibility and transform the creative landscape.

Debussy Theatre, The Palais, 17 June, 14:00-14:30

On paper, collaboration between an in-house agency and a creative agency shouldn’t work. But LEGO and Droga5 found a way to play nicely. Jen Spiers, Chief Creative Officer, Droga5 Dublin, part of Accenture Song, and Nic Taylor, SVP and Head of Agency, The LEGO Group, discuss leaving egos at the door and what the power of play does to inspire creativity.

Forum, The Palais, 18 June, 12:00-12:30

At a time when leaders are pressured to answer for their organization’s impacts on society, Carla Hassan of J.P Morgan Chase and David Droga, CEO, Accenture Song, discuss why businesses must expand their definition of success to include moral obligations.

Debussy Theater, The Palais, 18 June, 2024, 15:30-16:00

Join Chioma Aduba, President, Droga5 NY, one of the few women at the helm of an influential agency, as she discusses how agencies and brands can become change agents for the betterment of their businesses and the industry at large.

The Changemakers series spotlights inspiring women who champion underrepresented voices and ignite business, cultural or social transformation.

Terrace Stage, 19 June, 12:45-13:15

Elizabeth Valleau, ECD, New Realities, Accenture Song, joins the Future Gazers - a group of hand-selected visionaries and trendsetters from across the industry - to paint a picture of our world 18 months from now. Each speaker will present a vision for their chosen focus area.

Forum, The Palais, 20 June, 14:00-14:45