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Accenture Research

Thought leadership to stay ahead of disruption

Building a reinvention-ready digital core

Chapter 2: How to mobilize technology for continuous reinvention

What we think

Navigating value migration in the age of AI

Companies that successfully pursue AI-fueled reinvention outperform their peers in top-line performance by 15%.

Reinventing with a digital core

To capture the value if generative AI—or the next disruptive technology—companies need a digital core that is “reinvention ready.”

Reinventing the consumer goods value chain

It’s time to move from thinking functionally to developing end-to-end mega processes.

Ecosystem partners

Meet our lead

Francis Hintermann

Global Lead – Accenture Research

Join us