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Who’s really running CPG companies?

May 18, 2021

RESEARCH REPORT

In brief

The rise of the CFO

Seventy-eight percent of CFOs expect their role to be even more influential after the COVID-19 crisis.

Architecting 360-degree business value

65%

of CPG CFOs say Finance takes ultimate responsible for environmental, social and corporate governance in their company.

85%

of CPG CFOs are collaborating more regularly outside of Finance.

Driving digital strategies

Seventy-two percent of CPG CFOs report that they have the final say in the technology direction of the enterprise.

Executing like a venture capitalist

1. Make finance everyone’s business

By raising everyone’s financial quotient or “FQ,” CFOs can empower others with tools to simplify complexity and make data insight digestible for all.

2. Advance the digital agenda

CFOs must see digitizing the enterprise as a strategic differentiator, taking risks, experimenting and stopping investments that are not delivering.

3. Orchestrate for speed

CFOs need to take a lead role in moving the enterprise from a scale focus to a speed focus, sharing data and acting boldly to work in new ways.

Ale Bossi

MANAGING DIRECTOR CFO & ENTERPRISE VALUE – NORTH AMERICA

Ale, part of the Accenture Strategy & Consulting, Consumer Industries practice, supports CEOs and C-suite members in their enterprise strategy.


Dihan Fernando

MANAGING DIRECTOR – ACCENTURE STRATEGY & CONSULTING, CONSUMER INDUSTRIES

Dihan focuses on identifying, shaping, and delivering large scale enterprise transformation programs.


Michaela Vaitl

MANAGING DIRECTOR – ACCENTURE STRATEGY & CONSULTING

Michaela is a senior executive focusing on Finance and business transformations in complex environments. She helps companies go from ambition to tangible results.

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