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JANUARY 20–24, 2025 | DAVOS, SWITZERLAND

World Economic Forum (WEF) at Davos 2025

The Art of Reinvention in the Age of AI: Making it Real

Gen AI represents a significant opportunity for organizations to create value, adapt to change and build resilience. By continuing to address key challenges—leading with value, building a secure digital core, reinventing talent, embedding responsible AI and driving continuous reinvention—organizations can achieve measurable, enterprise-level impact.

At Davos, we will “make reinvention real” by revealing insights into Accenture’s own cross-enterprise reinvention, demonstrating how marketing is being reinvented with autonomous agents, and perhaps most importantly, emphasizing the human side of reinvention by detailing the importance of talent, learning, and change.

World Economic Forum and Accenture: A strategic partnership

As a Strategic Partner of the World Economic Forum, Accenture is driving collaboration focused on urgent global challenges. Through key initiatives, Annual Meeting participation, and Forum Communities, we work with business, government, and civil society leaders to build industry resilience, cultivate reinvention, and spark collaborative action for lasting impact.

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Cyberspace is more complex and challenging than ever due to rapid technological advancements. The Global Cybersecurity Outlook equips leaders with essential insights to navigate these challenges and strengthen cyber resilience. 

Without climate resilience and adaptation, companies will face disruption and redundancy. 'Business on the Edge: Building Industry Resilience to Climate Hazards' explores how industries can navigate environmental challenges. 

A new whitepaper of the World Economic Forum in collaboration with Accenture, on how quantum technologies can revolutionize existing industries and create entirely new ones.

The World Economic Forum’s report on the European private sector’s alignment with the European Green Deal outlines the progress made, the challenges encountered and recommendations for financing, innovation, permitting and job market.

The Responsible Renewables Infrastructure Coalition has developed the Principles of Responsible Deployment to underpin policy and business models providing a framework to integrate global best practices, address local priorities and build trust among stakeholders.

Business transformation can involve using artificial intelligence (AI) to develop learning and reskilling strategies that position employees for growth. 

Reinvented with Accenture: A Video Series with CEO Julie Sweet

Watch the first episode of the Reinvented with Accenture series featuring Carlos Torres Vila, Chair of BBVA, and Julie Sweet, Chair & CEO of Accenture, and discover how BBVA started a revolution resulting in dramatic customer growth.

Watch as Best Buy’s CEO, Corie Barry, unveils the retail giant's secrets to success and how they redefined the industry alongside Julie Sweet, Chair & CEO of Accenture. 

Speakers

Julie Sweet

Chair & CEO

Manish Sharma

Chief Executive Officer – North America

Paolo Dal Cin

Lead – Security, Global

Kathleen O’Reilly

Lead – Deal Structuring & Pricing

Jill Kramer

Chief Marketing & Communications Officer

Marco Huwiler

Senior Managing Director - Country Managing Director, Accenture Switzerland

Christina Raab

Market Unit Lead – ASG

Mauro Macchi

CEO – EMEA

Marco Ziegler

Lead – Office of the Chair and CEO