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?What If!

We ask the big what if, what now and what next questions that fuel innovation growth.

What if we could invent the future?

As the world undergoes major shifts, people are changing the ways they live, connect and work at a rate far faster than many organizations can match. The winners in this time of extraordinary change are those who can lead, experiment, adapt and learn.

?What If!, part of Accenture’s Innovation practice, supports clients who want to think and act differently about growth. We offer invention as a service, powered by a deep understanding of human problems and commercial viability, to create real and lasting impact.

Our approach

Our ?What If! inventors start with a human problem and then use experimentation to de-risk bold solutions, accelerate them to market and empower a cultural movement to create growth.

Through ?What if! methodologies, tools and processes we ‘set the vision’, ‘transform the now’ and ‘build the next’ to drive two types of growth.

Building growth futures

The vision, products, services, brands and new business that drive growth in any future. We translate business problems into human ones. Using insight and foresight, we drive a dynamic vision for growth, help supercharge existing assets, and incubate and scale new growth offerings. Using experimentation right from the start, our proven toolkit helps us invent new solutions then to make them a reality.

Leading growth cultures

The leadership, culture and capabilities to unlock human potential and hardwire your organization for future readiness. We apply innovation and experimentation methodologies to inspire and energize leaders, drive new adaptive and agile ways of working across the organization, and define the ambition to activate an innovation and growth culture.

Our work

Recent client challenges we’ve helped solve:

What If we could reclaim pioneer category innovator status by becoming a consumer-centric organization?

What If we could incentivize people to become obsessively curious about their customers to enhance their services?

What If we won the talent war by being heralded as the most innovative distribution company in the UK?

What If we could imagine what the future of TV shopping channels might look like across retail?

What If we could reset what insights mean for an organization?

What If we could shift the behavior of a delivery service to improve the efficiency of its vehicles and the safety of its operators while also reducing costs?

Join the team

With offices everywhere from London and New York to Amsterdam and Singapore, ?What If! offers a world of opportunity.

We are always on the lookout for great talent. Calling the big thinkers, the eternally restless, the gentle persuaders and those who can change the world, we want to hear from you – no matter your discipline.

Show us what you're made of, what you've done and the skills you can bring to our team. We'll listen.

PUT ME ON YOUR RADAR

What we think

Inclusion & Diversity

Ditch the “Target Audience”

3 principles of Inclusive Invention you can use to reshape the world.

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?What If! Innovation

We ask the big what if, what now and what next questions that fuel innovation for growth.

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@whatifglobal

We ask the big what if, what now and what next questions that fuel innovation for growth.

LEARN MORE