Digital Marketing Advisor
Management Level: 09 – Specialist / Team Lead
Location: Hyderabad
Must have skills: Content Strategy & Planning, SEO & Keyword Optimization, Copywriting & Editing
Good to have skills: Multimedia Content Creation (Video, Audio, Animation), SEO & Digital Content Optimization, Lead Generation Content, Cross-functional Collaboration
Experience: 5+ years of experience is required
Educational Qualification: Graduate (Mass Communication and Journalism Preferred)
Job Overview
The Content Marketing Specialist is responsible for developing and executing creative and effective content to attract high quality leads, to drive engagement and to create brand awareness. This role involves creating high-quality creative content across various channels and working closely with digital marketing teams to achieve marketing objectives.
Key Responsibilities
Develop creative and engaging ad copies tailored for digital platforms such as social media ads, Google Ads, display ads, etc.
Write compelling content tailored for effective email marketing campaigns across diverse programs to keep leads engaged throughout the marketing campaign.
Work closely with the performance marketing team to understand campaign objectives and target audiences and create ad copies and email campaigns that effectively communicate key messages and drive desired actions.
Craft high-quality PR content including press releases, media pitches, articles, and other PR materials to generate positive media coverage and enhance brand visibility.
Collaborate cross-functional with internal teams such as design, product, and sales to ensure content effectively supports overall business objectives.
Support the Marcom team in executing social media marketing initiatives.
Provide complete content support for other content formats such as authored articles, blogs, program pages, infographics, slide decks, and other visual forms of content.
Stay updated on emerging trends and best practices in digital advertising, PR, and content marketing to continuously enhance content strategy and execution.
Required Experience, Skills and Qualifications
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Bachelor’s degree with Min. 5 years Content writer (Mass Communication and Journalism Preferred)
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Prior experience in the EdTech industry required
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Possess outstanding writing skills with a strong portfolio demonstrating successful ad copywriting campaigns and PR content examples.
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Proficiency in writing for various digital ad platforms including social media, search engines, and display networks.
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Excellent storytelling and creative writing skills, with a keen eye for detail.
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Exceptional communication and collaboration skills, with the ability to effectively articulate ideas and provide constructive feedback.
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Ability to thrive in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
About Us
Backed by a $1 billion investment over three years, Accenture launched its LearnVantage business in March 2024, providing comprehensive learning and training services to help organizations reskill and upskill their people and achieve greater business results in the AI economy. Powered by an AI-native platform, Accenture LearnVantage offers learning strategy and design, personalized learning experiences, learning managed services and certifications, all supported by a robust partner network and access to more than 2,000 mentors around the world. For more information, please visit www.accenture.com/learnvantage
Hyderabad
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