Accenture Viewpoint

The emphasis on business of experience is arguably at its greatest today because the structure of almost everything we do—how and what people buy, how and where they work, and how they interact with others is witnessing an experience renaissance— It has been upended by world events in 2020. Watch Shiv Shivakumar, Group Executive President, Corporate Strategy & Business Development, Aditya Birla Group and Piyush Singh, Senior Managing Director, Accenture discuss accelerated consumer behaviour shifts owing to the Covid-19 pandemic. And, how this is galvanizing companies to reimagine their entire business through the lens of experience.

The rules around innovation will never be the same. Many leaders are weaving together new innovation strategies and forming new partnerships to help them pivot quickly and continuously during this crisis and to help restructuring the economy. They are creating agile and resilient innovation DNAs, akin to start-ups so that when the pandemic is over, they will be positioned to meet new needs; build new capabilities faster than ever before. COVID-19 also witnessed companies working together in new ways, exposing the possibilities of ecosystem-wide innovation; evaluate transformative innovation, initiate co-innovation etc. What’s the new culture of innovation, how has businesses pivoted from physical innovation platforms to virtual ones? What has been the general uptake and success of such moves. Our session will delve into such details.

Amidst the rapidly changing business and technology environment as well as the uncertainty forced upon all of us by Covid-19, it’s obvious that innovation, more than ever, plays a key role in sustaining competitive advantage and growth. What’s important to note is that not all innovations need to be initiated from within organizations. Ravi Venkatesan, Founder, Social Venture Partners and Avnish Sabharwal, Managing Director, Accenture Ventures & Open Innovation highlight how businesses can leverage innovations and business insights outside of the organizations and why?

The session, 'Rethinking Enterprise Agility & Resilience,' will focus on the forced imperative that enterprises are faced with today: To accelerate adoption of agile ways of working, and value chain transformation. These new ways of working and transformations offer a chance to fundamentally reimagine the nature of work, business experience, workforce and workplace.

In this session, ‘Digital Transformation to Unlock Enterprise Value,’ Sunil Kant Munjal, Chairman, Hero Enterprises and Piyush Singh, Senior Managing Director and Lead, India Market Unit; Sales Lead, Growth Markets, Accenture discuss the implications of digital transformation that is already visible across the market. They also touch upon how businesses can fundamentally revisit their operating models, the way they are dealing with customers; generate business efficiencies as well as potentially drive growth in the rural economy.