In a post-pandemic landscape where geopolitical and economic tension have impacted everything, remaining competitive means travel companies must adapt—and respond—to the ever-changing values and needs of travelers.
Our latest report reveals the forces that travel companies must prepare to address and require fundamental change to thrive amid uncertainty.
Facing the forces of future travel
Travel companies need to be ready to address the following three forces for future growth:
The new traveler
The pandemic changed many travelers’ values, with new interests and shifting demographics coming into play that travel companies need to meet head-on.
Weight of the world
At a time when businesses need their people more than ever to best serve their customers, travel companies need to adapt to economic, social, cultural and geopolitical forces.
Readiness factor
Travel companies’ ability to drive growth depends on their readiness to change, adopting new technologies and ways of doing business.
The travel industry is now operating in a highly volatile landscape. Though companies are used to weathering disruption, today uncertainty is the rule.
