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PR INFLUENCE SPECIALIST
Madrid
Job No. 13146941
Full-time - Hybrid
Descripción Del Puesto
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design;technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
Visit us at: www.accenture.com/song
Come and work at the heart of change
We are looking for a PR Influence Specialist to join our team and contribute to the development and execution of communication strategies for major brands, enhancing their visibility and positioning in the market. This role requires a dynamic professional with experience in PR and influencer marketing, strong media and influencer relationships, and a passion for digital communications.
Key Responsibilities:
Participate in the creation and implementation of communication strategies to improve brand visibility and positioning.
Conduct scouting and selection of influencers.
Develop briefs for influencers and UGC (User-Generated Content) campaigns.
Plan, execute, and manage influencer communication campaigns.
Establish and maintain relationships with Key Opinion Leaders (KOLs) and celebrities.
Organize and coordinate events, including media and influencer invitations.
Manage creative seeding strategies for media and influencers.
Monitor and analyze social media conversations for insights and trends.
Maintain and update media and influencer databases.
Write press releases and create engaging content for PR initiatives.
Identify media opportunities for clients.
Requisitos
+2 years of experience in PR or Influencer Marketing agencies.·
Knowledge of B2C communications.
Client management.
Ability to work and adapt to a dynamic environment.
Hybrid work environment (three days in the office) in Madrid.
Availability to travel.
Key Competencies:
Teamwork and collaboration.
Strong planning and organizational skills.
Analytical and strategic thinking.
Knowledge of national and international media, KOLs, and influencers.
Passion for advertising, communication, and marketing.
Strong interest in social media and digital communications.
Excellent written and spoken English (C1 level required).
