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Insight Manager
Madrid
Job No. 12251665
Full-time - Hybrid
Descripción Del Puesto
#LI-EU
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design;technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Come and work at the heart of change
Mission and responsibilities:
- Responsible for delivery of actionable local insights, market-specific research.
- Interlock with global analytics hub in Mumbai, ensuring front end analytics are relevant and adopted in local markets, including dashboards, models, A/B testing, etc.
- Responsible for developing and delivering Analytics roadmap for the markets, identifying priorities and business goals to be driven or influenced by Analytics
- Creation of action plans for markets using analytics outputs and insights across digital, customer, campaigns, and social media
- Support business performance tracking and analysis, insights generation to drive marketing actions, optimization of different processes along the entire sales funnel
- Manage end-to-end analytics activities including data reports, data enrichment, campaign KPIs and insights according to markets specific objectives
Requisitos
Roles
- Prepare customized localized analytics reports including optimizations and actionable insights for campaigns, consumer research and asset adoption figures
- Manage and document key learnings and best practice based on historical performance
- Communicate cross functional insights and analysis results to leadership
- Identify new analytic trends/data needs that build the client’s value case
- Work with businesses and functions to maintain / upgrade existing models
- Interface with clients on technical and business issues from initiation through delivery
- Work with functions to conduct scenario planning & analysis and interpret trends and variances
- Work with offshore delivery leads to build and execute analytics plans and priorities
We’re looking for someone with at least 5 years of experience in a position monitoring, managing, manipulating and drawing insights from data. The right candidate will also be proficient and experienced with the following tools/programs:
- Experience with Big Query, GA (GA4), and GTM
- Proficiency in data visualization tools such as Tableau and Power BI, deep analytics skills
- Familiarity with A/B testing and UX software like Google Optimize, Adobe Target, Decibel, and Crazy Egg
- Proficiency in using Excel, Word, and PowerPoint
- Strong organizational skills
What do we offer:
Competitive salary and other benefits (medical insurance, Employee Shares Purchase Program, etc.)
Career growth in a constantly learning environment
Passionate, fast-growing team at a global, renowned digital agency
What's in it for you:
Choose Accenture Song for a challenging and rewarding career where the variety of opportunities and projects allows you to develop your potential and grow professionally every day. The only place where you can learn from our unrivalled experience, working alongside talented colleagues.
Time for change.
Make your move – Apply now!
