rESEARCH rEPORT
In brief
New consumer priorities
New ways of living
64%
of our surveyed participants had already purchased a virtual good or taken part in a virtual experience or service in the past year.6
83%
of our surveyed participants showed interest in making purchases via the metaverse regardless of budget pressures.6
New approaches to sustainability
Budget pressures have no impact on sustainability values – 56% of consumers with budget pressures plan to uphold their sustainable behaviors in the next year vs 54% of those without.7