Salesforce is truly unique among customer-centric platforms. It builds on the idea that for the vast majority of successful companies customers come first. It therefore helps sales, marketing, IT, and even service and HR teams to work together using relevant customer data. A comprehensive – so-called 360-degree – view of the customer is complemented by Salesforce's predictions of customer behavior and pertinent recommendations. With all this, even the largest companies, regardless of industry, can work to boost customer satisfaction while offering new and innovative services and products. What benefits does Salesforce offer in practice? And what exactly does it mean that it is joining forces with Accenture? In the video, Jan Malý, who is responsible at Accenture for Salesforce within Central Europe, explains all that and more.
