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Job Description
Key Responsibilities:
Content Creation:
- Develop and write high-quality, persuasive content for multi-channel marketing campaigns, including digital, print, social media, and advertising.
- Craft compelling and creative copy that aligns with the brand’s voice, resonates with target audiences, and drives engagement and conversion.
- Create content for diverse formats, such as campaign taglines, product descriptions, blog posts, email campaigns, and social media posts.
Campaign-Based Writing:
- Lead the development of content strategies and messaging frameworks for FMCG campaigns, ensuring consistency and effectiveness across all channels.
- Collaborate with creative and strategy teams to conceptualize and execute integrated marketing campaigns that deliver impactful results.
- Adapt and tailor content for different markets, working with international teams to address local preferences and cultural nuances.
Qualifications
Experience:
- Proven experience as a Copywriter, with a strong portfolio demonstrating expertise in campaign-based content writing for the FMCG industry.
- Experience working with international brands and developing content for global marketing campaigns.
- Demonstrated ability to craft compelling content across various channels and formats.
Locations
Beijing, Shanghai
