JANUARY 20–24, 2025 | DAVOS, SWITZERLAND

World Economic Forum (WEF) at Davos 2025

The Art of Reinvention in the Age of AI: Making it Real

Gen AI represents a significant opportunity for organizations to create value, adapt to change and build resilience. By continuing to address key challenges—leading with value, building a secure digital core, reinventing talent, embedding responsible AI and driving continuous reinvention—organizations can achieve measurable, enterprise-level impact.

At Davos, we will “make reinvention real” by revealing insights into Accenture’s own cross-enterprise reinvention, demonstrating how marketing is being reinvented with autonomous agents, and perhaps most importantly, emphasizing the human side of reinvention by detailing the importance of talent, learning, and change.

Watch the first episode of the Reinvented with Accenture series featuring Carlos Torres Vila, Chair of BBVA, and Julie Sweet, Chair & CEO of Accenture, and discover how BBVA started a revolution resulting in dramatic customer growth.

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Watch as Best Buy’s CEO, Corie Barry, unveils the retail giant's secrets to success and how they redefined the industry alongside Julie Sweet, Chair & CEO of Accenture.

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Industry reinvention

Research Report

Retail reinvented: Unleashing the power of generative AI

The generative AI revolution is transforming retail, enhancing customer and employee experiences, and offering growth and efficiency opportunities. Retailers must act now to capitalize.

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Research Report

Reinventing the consumer goods value chain

The consumer goods industry is on the brink of profound change. We expect companies to reinvent every part of the value chain within five years. Those who reinvent will reframe the enterprise around end-to-end mega processes.

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Research Report

Reinventing life sciences in the age of generative AI

Organizations are achieving major breakthroughs by reinventing themselves on the back of intelligent technologies such as classical and generative artificial intelligence (gen AI).

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Research Report

Breaking barriers, building connections: Generative AI’s role in the semiconductor industry

Semiconductor industry confronts challenges in design, manufacturing and demand, worsened by talent shortages and geopolitical issues. 33% of executives view Gen AI integration as key to driving innovation.

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Research Report

Banking in the era of generative AI

Generative AI is already changing work for most employees at most banks. This is just the beginning.

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Blog

Generative AI: Reinventing work for public service organizations

How can public service organizations effectively fulfill their dual role in the gen AI era? Not just transforming its own work processes and upskilling its workforce, but also supporting other businesses and communities.

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Reinvention in the age of AI

Research Report

Ready to supercharge productivity for growth and competitiveness?

While advances in tech and gen AI promised to boost productivity, our analysis indicates most companies are falling behind. Find out what productivity leaders do differently to drive value and gain a competitive edge.

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Research Report

Accenture Life Trends 2025

Five trends exploring people's lens on the world today. As disruptive breakthroughs evolve digital experiences, people naturally adjust their relationship with technology, affecting the businesses trying to reach them.

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Research Report

Reinventing with a digital core: How to accelerate growth through change

To capture the value of generative AI—or the next disruptive technology—companies need a digital core that is “reinvention ready.” Here are the three actions needed to achieve that coveted state.

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Research Report

Building a reinvention-ready digital core

Building an industry-leading digital core requires a series of intentional steps in the design, development and operation stages.

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Research Report

Build your tech and balance your debt

Why balancing—not eliminating—tech debt is key to reinventing with a modern digital core.

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Perspective

Securing the digital core in the gen AI era

To close the gap in security maturity within the digital core and achieve reinvention readiness, organizations must activate three strategic levers. Here are the essential strategies for success.

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World Economic Forum and Accenture: A strategic partnership

As a Strategic Partner of the World Economic Forum, Accenture is driving collaboration focused on urgent global challenges. Through key initiatives, Annual Meeting participation, and Forum Communities, we work with business, government, and civil society leaders to build industry resilience, cultivate reinvention, and spark collaborative action for lasting impact.

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