Get beyond the wheel in Automotive
The traditional automotive industry has reached a crossroads. We are now operating in a mobility ecosystem, shifting into the next iteration of automotive. To move forward, it’s time to embrace the ecosystem, collaborate beyond industry lines, and find new ways of innovating and partnering for success.
Automotive now
83%
of automotive leaders believe digital services will be key differentiators by 2040
$3.5T
in potential revenue from digitally-enabled services—comprising 40% of total auto industry revenue
58%
of all new cars sold in Europe in 2030 will be electric vehicles
How to reinvent automotive
Omnichannel experience
Cars are more than means of transportation, they’re driving experiences
83% of auto leaders expect connectivity and infotainment to be key purchasing factors soon. But customers want vehicle experience like that now. It’s time to connect great experiences across all channels.
Software-defined vehicles
How the next generation of software can reinvent the driver experience
Software will define 90% of all vehicles by 2030 and generate $3.5 trillion by 2040. To enable these software-defined vehicles, OEMs must first transform their organizations into digital businesses.
Automotive Sustainability
Where do automotives fit in a future that’s completely sustainable?
It’s revolutionize or rust. To prosper long-term, auto companies must use data to drive their environmental decisions today—planning sustainability in design, engineering, shipping, and more.
What’s trending in automotive
Awards and recognition
Microsoft 2023 Global Automotive, Mobility and Transportation Partner of the Year
Our leaders
Juergen Reers
Senior Managing Director – Global Industry Sector Lead, Automotive
Marcello Tamietti
Managing Director – EMEAan Automotive Lead
Anant Kamat
Managing Director – US
Markus Muessig
Managing Director – Growth Markets Automotive Lead
Andrea Cardoso
Managing Director – Latin America Automotive Lead