Conceptual Copywriter

About Accenture Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance public services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible outcomes through our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Responsibilities (but not limited to): Craft copy that’s suited to social formats without sacrificing it’s quality Work closely with the creative teams (i.e. designers, art directors etc.); share views and contribute constructively Collaborate with the broader internal stakeholders to bring value and cohesion Listen to understand the brief to ensure clarity before undertaking tasks and seek solutions Understand the importance of on-brand writing and adapting different tone of voice for different clients Work on small, medium and large projects and invested in final product Understand relevant social media platforms and tools and understand the fundamentals of great content marketing Ability to learn (quickly) the latest social media formats, trends and social behaviours of the audience to adapt work and ensure it is relevant Appreciation of creative strategy and curiosity about how businesses work Capable of presenting ideas and concepts articulately and confidently to the team Able to practice cross-channel thinking and contribute creative solutions Able to come up with exciting and unique ways to manipulate formats and platforms to create ground-breaking work Ability to advise juniors and offer support Proofread copy to ensure there are no spelling/grammar/tonal errors Provide relevant and reasonable feedback and give input Strategic thinking, analyse situations and respond with solutions Keep abreast of advertising trends within industry best practices Qualifications / Requirements / Skills Tertiary qualification in Copywriting / Digital Copywriting Proficient in Office365 (i.e. MS Teams / Word, PowerPoint, etc.) Minimum 4 years working experience as a MW Copywriter in an Advertising Agency / Digital Advertising Agency TTL & Digital experience is essential (well versed in Digital) Sound knowledge and experience in digital writing, an interest in industry trends (i.e. Twitter spaces and the metaverse) and an understanding of principles and best practice Thorough understanding of social platforms and paid formats Own social account or regularly consumes social media and is familiar with TikTok or curious about it (beneficial) An excellent command of the English language (both verbal and written) Strong presentation skills Strong time management skills Strong multitasking skills (ability to work on multiple campaigns/briefs at any given time) Portfolio demonstrating TTL & Digital work Personal Attributes: Team player with the ability to work independently Able to work under pressure, Creative “out of the box” thinker Proactive Resilient Deadline driven Meticulous with attention to detail Other: Comfortable to work on-site and comfortable to work alcohol brands (if required)