SEO Specialist

SEO is part science, curiosity, and adaptability —and if you thrive on all three, you’ll fit right in. As a SEO Specialist, you’ll play a key role in driving organic growth, improving search visibility, and ensuring that every optimization contributes to business impact for our clients.

This is a hands-on role where you'll dive deep into on-page, technical, and off-page SEO, working across content, analytics, and strategy. If you're detail-oriented, love problem-solving, and enjoy collaborating in a fast-moving environment, this is the perfect opportunity to grow your skills and make a real impact.

This role also provides exposure to specialist verticals across the broad and ever-evolving digital ecosystem, giving you the opportunity to deepen your knowledge and develop a well-rounded digital marketing skill set.

Key Responsibilities

SEO Strategy & Execution
· Develop and implement SEO strategies that align with business objectives.
· Conduct keyword research to identify high-value opportunities.
· Optimize website content, meta tags, structured data, and internal linking for better search performance.
· Support technical SEO audits, resolving issues like crawlability, indexation, and site speed.
· Assist in backlink analysis and outreach to maintain a strong, healthy link profile.
· Work closely with developers and UX teams to integrate SEO best practices into site architecture and performance enhancements.
· Support local SEO efforts, including Google Business Profile optimization.

Performance Monitoring & Reporting
· Track and report on SEO performance metrics using tools like Google Analytics and Google Search Console.
· Monitor competitor SEO strategies, identifying gaps and opportunities.
· Provide actionable insights based on data analysis to improve rankings and traffic.

Collaboration & Communication
· Work closely with content teams to ensure SEO best practices are embedded into blog articles, landing pages, and product descriptions.
· Align with marketing and performance teams to ensure SEO integrates seamlessly with broader digital campaigns.
· Present SEO insights, recommendations, and performance reports to internal teams and clients.

Mindset & Approach
· Analytical thinker with a problem-solving mindset.
· Organized, efficient, and detail-oriented, with the ability to manage multiple projects.
· A strong team player who values collaboration and constructive feedback.
· Self-motivated with a proactive approach - you don’t just identify problems; you solve them.
· Comfortable in a fast-paced, high-pressure environment, with a willingness to be challenged and grow.
· A positive, can-do attitude - we take our work seriously, but we also believe in enjoying the process!