Senior Copywriter

About Accenture  

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance public services—creating tangible value at speed and scale. We are a talent and innovation led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise and global delivery capability.

We are uniquely able to deliver tangible outcomes through our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com. 

Accenture Song is one of the most innovative and fastest growing teams at Accenture. Combining the feel of a start-up and the advantages of being a global player, Accenture Song truly has a diverse and multi-talented team.

Accenture Song is the leading digital transformation agency in the world that can deliver true end-to-end digital services.

Responsibilities (but not limited to):

• Collaborate (and work closely) with the creative team from brainstorming to conceptual development

• Conceptualize ideas into concrete, actionable concepts that meet the client’s needs and add value beyond the basic requirements.

• Understanding of retail marketing.

• Grasp the brief and strategy to ensure clarity before undertaking tasks and seek solutions

• Research, brainstorm and understand the client's needs and target audience

• Strategic thinking, analyses situations and respond with solutions

• Craft quality copy that is suited to all forms of advertising (i.e. TVC, radio, print, social media, digital banners, retail focus and brand voice etc.)

• Understand relevant social media platforms and tools and understand the fundamentals of great content marketing. (Social media content and it’s best practices)

• Comfortably adapt voice, style, and other characteristics in accordance with the client’s brief

• Proofread copy to ensure there are no spelling/grammar/tonal errors

• Present final copy to the Creative Director and Creative Group Head

• Guide and support the junior creative team by providing constructive feedback

• Keep abreast of advertising trends within industry best practices