Accenture’s ESD programme helps SMEs deliver products and services better. It is a business imperative for Accenture, to contribute wider to the business context that they operate in. “It is not mere compliance, but rather an extension of the business where we enable and empower the next generation of business people to come up through the ranks and to add value to the industry,” says Njamela.
“The same support we give to a Fortune 500 company, is the same we give to each of our SME participants. We provide the same extension support services that we provide to our clients, that the SME would ordinarily not be able to afford.”
SMEs this year were supported more intentionally through Accenture Technology with websites, apps and platform development. They participated in business canvas workshops, and lean start-up methodologies, to support the whole journey from analysing their business case, designing, to developing the actual solution to MVP stage, testing it and then deploying it. They were afforded the opportunity to work with Accenture Interactive to develop a go to market strategy to launch the apps. A mentor in the same line of delivery guided the entrepreneurs through the process, so that they can gain first-hand experience and visibility.