This dashboard analyses customer lifetime value by looking at progressive customer decay of different cohorts; across factors such as promotion campaigns, customer demographics and offered bundles. The negative curve shows the percentage of customers still active after x number of months.
Some key business benefits of this dashboard are:
- Allows the business to understand the rate of decay for different cohorts and identify specific characteristic that make a customer more or less likely to become inactive after a certain amount of time.
- Allows identification of attributes that make a given customer less likely to stay loyal to the company so that the business can focus on these groups to increase their customer lifetime value. In addition, allows the marketing team to focus efforts on acquiring high LTV customers.
CONTACT THE ANALYTICS AND DATA INSIGHTS TEAM