3-MINUTE READ
In brief
40%
of consumers strongly consider values-driven attributes in their decision making.1
12%
more is what consumers are willing to pay for products that embody values.2
What consumers value most may surprise you
Industry value is moving to purposeful brands
Think bigger, do better
These are some ways to begin the journey:
Commit to purpose from the inside out
Deliver end-to-end brand experiences that drive relevance
Shape the portfolio to center on brand values
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