
Stockholm Exergi
Making Stockholm warm with compassion and purpose
Challenge
Millions live in unwanted
loneliness, with very little or no interaction with family or friends—in Stockholm,
there are 250,000 people living alone, making it one of the loneliest cities on earth.
Still, many of them have incredible life stories to tell, but no one to share them with.
Studies show that unwanted loneliness is as dangerous as smoking and alcohol, and it can
trigger depression, accelerate early-stage dementia and even lead to suicide.
Introducing memory lane
Stockholm Exergi has been keeping
Stockholmers warm for over 100 years. Now they wanted an initiative to help make
Stockholm a little warmer and more socially sustainable. Project Memory Lane is the
world’s first unique conversational artificial intelligence solution. It improves the
lives of those living in unwanted loneliness, by enabling meaningful conversations and
sharing their fascinating life stories with others.
How we helped
Based on a patent pending
technology developed by the Accenture Song R&D Center in Sophia Antipolis, France,
we created a solution powered by a combination of artificial intelligence and human
interactions. Using a smart speaker device, the voice assistant can ask personal
questions and understands the correlation between different answers, which triggers
relevant follow-up questions. Every day, Memory Lane analyzes the previous conversation
to get to the heart of the topic and to create a memory graph—a virtual and structured
version of a person’s memory. To enable the preservation of the stories told, the
technology has a built-in feature compiling the conversations into the world’s first
co-authored book and podcast made by man and AI.
What happened next
We installed the voice assistant in
our two participants’ homes—Ingegerd, 101 years old, and Bjorn, 78 years old. It
instantly sparked intimate conversations and brought memories to life—some that had
never been told before. Demonstrating the power of storytelling and voice technology by
improving the well-being of seniors living in unwanted loneliness, Memory Lane has been
recognized and awarded for its ability to efficiently contribute to greater good through
technology.
- Winner of Grand Prix Stratégies de l’Expérience Client 2019
- Winner of The Drum DADI Awards
- Shortlisted for Cannes Lions Digital Craft
- Shortlisted for Cannes Lions Sustainable Good
- Shortlisted for D&AD Impact Awards
- Shortlisted for SXSW Innovation Awards