Digital Retail Strategist
We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.
All About You:
You’re a self-starter, who has a passion for the digital landscape and wants to harness the power of media and digital to contribute to a brand’s success at retail. You get excited about using your knowledge and expertise of an organization’s media and digital programs, teams, and tools. You love the idea of supporting a dynamic and growing organization and making your mark on a business process because you are driven to provide value to the business any way you can!
The Job:
As a Digital Retail Strategist you will:
- Build digital & media strategies and lead execution for our partners.
- Collaborate with clients and 3rd party advertising partners to optimize media & digital investments and drive the best return.
- Partner with our sales leaders to drive sales for our clients by utilizing the full suite of marketing and digital advertising opportunities.
- Analyze the ROI of marketing recommendations, driving incremental revenue while maximizing the digital marketing spend.
- Research trends and best practices to provide recommendations on how we continue to stay current and competitive within the digital space.
- Provide annual and quarterly budget and planning recommendations for our brands.
- Oversee your team’s leadership of digital category landscapes for each brand including reviewing competitors’ search ranking trends, keywords, and other trends.
- Lead your team’s efforts in providing assortment and optimization strategies for our clients.
- Educate Sales & Operations teams on new strategies to optimize their omnichannel business. This includes offsite platforms that expose products in other consumer search engines and increase shopping access.
- Develop best methods and train our teams in the right work to deliver best in class Content Analytics scorecards (90 or better) including SEO, Ratings and Reviews, etc.
- Evaluate other retailers’ websites for products and competitors to compare against client’s consumer facing product pages.
- Other duties as assigned.
The Qualifications:
- 5+ years of experience driving digital sales within a consumer brand or retailer; specifically Walmart, Target or Amazon.
- 2+ years of experience working with data visualization tools
Preferred Qualifications:
- Ability to work at both a conceptual and detail level with strong problem solving and decision-making skills
- Self-starter with the ability to work in ambiguous situations
- Strong organizational, communication and interpersonal skills
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation for roles that may be hired in California, Colorado, District of Columbia, Maryland, New York or Washington as set forth below.
We accept applications on an on-going basis and there is no fixed deadline to apply.
Information on benefits is here.
Role Location Annual Salary Range
California $73,000 to $192,600
Colorado $73,000 to $166,400
District of Columbia $77,700 to $177,200
New York $67,600 to $192,600
Maryland $67,600 to $154,100
Washington $77,700 to $177,200
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