Skip to main content Skip to footer

Streaming's complex consumer

April 4, 2022 10-MINUTE READ

In brief

Understanding streaming DNA through cross-platform insights

36%

of consumers are somewhat dissatisfied with the personalization of content they get from video-on-demand services.

56%

of consumers would like to be able to take their profile from one service to another to achieve better personalization.

The consumer: it’s complicated

Source: Accenture analysis based upon U.S. data from Whip Media’s TV Time.

Know your customer and take action

The quick wins

Acquire and integrate viewing data from other platforms to help improve personalization and content recommendation algorithms.

Medium-term

Understand what content is resonating with viewers across other platforms to evaluate content and marketing strategies.

Long-term

Collaboration with competitors, M&A and business model shifts are strategies that may help to address gaps in the content portfolio.

About TV Time and CVM Insights

About the Authors

John Peters

Managing Director


Mark Flynn

Senior Manager – Accenture Research


GREG DI CHIARA

Business Strategy Manager – Media & Entertainment


AMANDA SEALE

Senior Analyst – Media & Entertainment, North America


Contributors

ALBA NUÑEZ

Research Manager – Media & Entertainment


Visit our Subscription and Preference Center