Seize the B2B market growth opportunity

Accelerate telco B2B growth beyond connectivity – create new industry-specific, AI-driven solutions and services: 5G, edge computing, security, and cloud.

As the connectivity market commoditizes, the demand for B2B technology services is surging with a growing interest in 5G, the Internet of Things (IoT) and data applications. Telcos can offer value that IT service providers cannot by maximizing the potential of their existing market advantages: their network capabilities and long-standing customer relationships.

$186B

the size of Digital & IT Services market by 2027, driven by IT-as-a-Service and digital transformation

28% +

the projected market growth for Connected Industry Solutions across manufacturing, energy, transportation, mining, retail, and smart cities

18% +

growth in Data and AI services market with widespread enterprise AI/ Gen AI adoption

How telecom B2B landscape is changing

A new opportunity opens for telcos

As their technology needs expand, enterprises are looking to a broader range of service providers. Telcos are well placed to help satisfy their need for cloud, edge, and AI-based services as an extension of their network offerings. And they are well positioned to orchestrate hyperscalers and tech vendors to offer platform-based solutions and services that generate new revenue streams.

Expand product portfolios to include cloud, AI, and edge solutions. Transition to managed services and platform-based models. Invest in AI infrastructure and capabilities and build strategic partnerships with hyperscalers and tech vendors.

8% +

is the CAGR for the cloud and security applications market to 2027, forecast to reach $266bn in revenues.

Build a dedicated sales team skilled in consultative selling, using digital tools and industry-specific templates to customize solutions and boost customer engagement. Drive outcome-based projects with managed services and optimize the channel mix for better Go-to-Market success.

2.8%

is the increase in telcos’ enterprise sales with improved sales orchestration between marketing, sales, and customer success departments.

Choose the right operating model (strategic business unit, joint venture, or spin-offs), power it with intelligent automation and platforms, rotate talent and skills, and leverage ecosystem partners to tap into new B2B growth opportunities.

$36bn+

is the expected size of the LLM (Large Language Model) services market by 2030, representing a CAGR of 33%+.

CSPs are activating strategies to support enterprises in five key ways: 1) Connectivity Provider 2) Cloud & IT Infrastructure Champion 3) Trusted ICT /IOT Provider 4) Data & AI Platform Enabler 5) Connected Industry Orchestrator.

What you’ll achieve

Relevant B2B product and service innovations

This requires launching the right horizontal and vertical industry solutions, while keeping development costs in proportion to new market opportunities.

Increased B2B sales and revenues

Sales success depends on increasing qualified pipeline and conversion rates, improving lead tracking efficiency and delivering a unified customer omnichannel experience.

An operating model fit for new seizing new opportunities

With new partnerships, platforms, technology and talent strategies, telcos will have an op model that fosters a culture and capabilities that can rapidly respond to market changes.

What’s trending in B2B & enterprise growth

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By focusing on new opportunities provided by cloud, data and AI, CSPs can accelerate their legacy technology transformation to resolve tech debt and position themselves for new product and service growth.

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Research Report

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Digitalization is outpacing network capacity and innovation spend, making networks a bottleneck to reinvention. Our research explores how companies are approaching network modernization and reveals three keys to success.

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Case Study

Creating the first connected warehouse