CASE STUDY NBCUNIVERSAL
NBCUniversal partnered with Accenture to launch and scale Peacock, the company’s premium streaming service, that has been the fastest-growing streaming platform in the U.S. for two consecutive years.
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When NBCUniversal set out to launch its streaming service Peacock in just 15 months, it knew that doing so would be no small task. That’s why the company enlisted Accenture to help bring together the talent, data and infrastructure to tackle such a complex undertaking.
We sat down with Patrick Miceli, Chief Technology Officer of NBCUniversal’s Direct-to-Consumer division, to discuss the launch and rapid development of Peacock and the major successes the platform has seen so far. As the fastest-growing streaming service in the United States for two consecutive years and running, the platform has gained nearly 34 million paid subscribers to date. What’s more, in January 2024, Peacock hosted the NFL AFC Wild Card game, the biggest live-streamed event in U.S. history, reaching 32 million viewers. NBCU’s Global Streaming Platform (on which Peacock is built) has expanded internationally and is now operating across three continents and 80 countries.
With a deep catalog of content—including blockbusters right out of the theaters, breakout originals, popular NBC and Bravo shows, and more than 8,000 hours of live sports—and with Peacock now the streaming home of the 2024 Paris Olympics, NBCUniversal has a winning platform with something for everyone.
Learn how NBCUniversal partnered with Accenture to help launch and quickly scale Peacock, the media company’s premium streaming service. Since then, Peacock has been the fastest-growing streaming platform in the U.S. for two consecutive years.
