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CASE STUDY

Alepa Block Wish: Your wish, our command

Leading Finnish grocery retailer Alepa launches innovative chatbot Block Wish to increase customer choice and convenience.

Challenge

Hyper-local service

What Accenture did

Wishbot

People and culture

Value delivered

Purpose, rediscovered

Delighting customers through choice and convenience

150K

Alepa received 150,000 product wishes in the first year, and 70 percent of the wishes were fulfilled within 48 hours.

75%

Alepa Block Wish has been embraced and adopted in more than 90 neighborhoods—nearly three-quarters of Alepa stores—and is used by a fifth of Alepa’s customers.

90%

Of the chatbot users, approximately 90 percent say that the chatbot is beneficial.