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Salesforce Marketing Cloud Specialist
Stockholm
Job No. r00253545
Full-time
Job Description
Accenture Song is world’s largest tech powered creative agency focused on executive-level effort to deliver outstanding creative customer experiences for our clients. You will be part of an exciting environment as we have the energy and pace of a start-up, merged with the stability of a well-established Accenture consultancy.
Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. We are uniquely able to deliver tangible creative outcomes because of our broad range of services, solutions and assets across Song, Strategy & Consulting, Technology, Operations, and Industry X.
These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com.
The Salesforce Marketing Cloud Specialist will focus on both technical development and strategic execution. You will work on marketing automation solutions, leveraging Marketing Cloud functionality for campaign orchestration, audience segmentation, and flow building. In addition, you will be responsible for ensuring these efforts contribute to revenue growth by aligning marketing solutions with sales objectives for our clients.
You will also play a key role in defining project scopes, managing timelines, and coordinating with cross-functional teams to ensure the successful delivery of marketing solutions for various clients in the Nordics. This includes overseeing the maintenance and monitoring of automated jobs, as well as identifying opportunities for optimization and enhancement.
Key Responsibilities
Analyze and interpret the marketing architecture of the MarTech ecosystem.
Translate technical aspects into business language
Stakeholder & Project Management
Campaign orchestration (automation configuration, coordination of marketing campaigns, CRM integrations, and implementations).
Collaboration with other team members to confirm the feasibility of integrating the solution with other tools and platforms.
Collaborate closely with DBAs, AWS & Azure admins, and other related teams to ensure the correct functionality of the different marketing platforms
Review and interpretation of technical requests associated with SFMC.
Troubleshoot the different integrations of the marketing ecosystem
Manages client and team expectations throughout delivery; flags risks and issue escalations related to the campaigns.
Monitors the platform availability and runs analysis to detect possible issues and fix them appropriately
Qualifications
Basic Qualifications
Minimum 5+ of years of proven marketing experience, including stakeholder management, campaign management, marketing service provider, marketing agency, and marketing operations.
Minimum 3+ years of experience with Salesforce Marketing Cloud
You are teachable, adaptable, technically gifted, service-minded and you have the desire to develop professionally in a dynamic organization.
Bachelor's or master's degree in computer science or related field.
You work well both independently and as part of a team and communicate effortlessly in English. Swedish language skills are seen as an advantage.
Can advise in how to do Third-party code implementation.
Strong written and verbal communication skills to articulate project requirements, communicate project status, and interface with internal and external team members
Comfortable in a fast-paced, deadline-driven environment with rapidly changing priorities and a high volume of projects.
Provide API advisory and facilitate the effective consumption of SFMC APIs
Client service delivery experience.
Prioritization and documentation skills
Preferred Qualifications:
Well-known in the Salesforce Ecosystem, you have maybe experience with Salesforce Sales & Service Cloud, Marketing Cloud Personalization (Formerly Interaction Studio), Loyalty Cloud, Marketing Cloud Account Engagement (Formerly Pardot), Data Cloud or other related Salesforce Clouds.
Knowledge in JavaScript (intermediate), code validation, SQL (database queries), HTML, CSS (basic)
Relational and non-relational database experience
Intermediate knowledge of responsive & fluid code optimized for email
Best practices when it comes to implementation of Emails, SMS, Mobile Push messages.
QA and troubleshooting experience with email optimization tools (EOA, Litmus, mailmodo, Return Path)
Knowledge about email, SMS & MobilePush legal compliance
Experience across more than one Industry, e.g., Life Sciences, Retail, and Financial Services.
Marketing background or experience (Complex Campaigns | Browse, Abandoned Cart, Welcome Series, SFTP, Coupon Offers, IP Warming - Deliverability - Spam)
What we offer to you:
Competitive salary, benefits package and good work-life balance
Opportunities for professional growth and development across Nordics and Accenture globally
Learning new skills through trainings and completing certifications
The possibility to connect with people through our global and local networks and fun clubs
A collaborative and inclusive work environment
The chance to work on high-impact projects with leading industry clients
People Lead Program: A dedicated mentor to guide you during your career journey
Make your move now!
We are looking forward to receiving your detailed CV. We are continuously evaluating the applications.
