The media and platforms industry is at a crossroads. Consumers and advertisers are shifting to digital channels, expecting greater value for their time and money, and raising the bar for customer experience. Competition is intensifying and access to granular user data will be key for success. Business models are evolving to accommodate a new class of consumer-creators and hybrid monetization opportunities. Platform companies are drawing increasing scrutiny from regulators. As these dynamics play out, the media industry will increasingly resemble a complex web of relationships as opposed to a traditional, linear value chain. Therefore, a new framework is needed to understand how media companies will create and capture value in the future.
To better examine this complex network of relationships and value exchanges, we have introduced a Value Map to represent the major roles involved in content creation and distribution.
Select a theme then hover over the relevant sections on the map to learn about the impacts and shifts for each role.
