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Across Fjord Trends 2021, the over-arching theme is mapping out the new territory. With the events of 2020 upending so much of what we took for granted, we now need to look ahead with focus and a desire to help people solve their challenges on their own terms. 2021 will redefine the 21st century.

explore meta trend
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Collective
displacement

Helping people find their place again with the right experiences.
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Do it yourself innovation
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Do it yourself
innovation

Enabling people to get
creative with the way they live.
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Sweet teams are made of this
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Sweet teams
are made of this

Reshaping your employees’
experience for a post-pandemic world.
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Interaction wanderlust
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Interaction
wanderlust

Bringing joy and serendipity
from the real world to the screen.
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Liquid infrastructure
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Liquid
infrastructure

Redesigning your infrastructure to
deliver delight from the first moment to the last.
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Empathy challenge
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Empathy
challenge

Shaping the right narratives in a
world of expectation and scrutiny.
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Rituals lost and found
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Rituals lost
and found

Helping people create meaningful
rituals in their new, unbidden circumstances.
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Let’s map out new territory

2021 is our opportunity to redefine the 21st century. It’s up to all of us to forge a new path which leads to a more equal empathetic society for all. Now is our time. Let’s embrace this once-in-a-life-time opportunity.

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Mark Curtis

Mark Curtis

Head of Innovation and Thought Leadership – Accenture Interactive


Martha Cotton

Martha Cotton

Fjord Global Co-lead, part of Accenture Interactive