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1329: Client Relationship Marketer, Financial Services (Marketing Specialist)
Mandaluyong City
Job No. r00188816
Full-time
Job Description
Title: 1329: Client Relationship Marketer, Financial Services (Marketing Specialist)
Together, we’re building something new and exciting with client relationship marketing at Accenture – and we want you to join us. What we once called account-based marketing, we now refer to as client relationship marketing. Day in and day out, we are looking to build and broaden relationships with a core group of clients across select industries to expand our perception, relevance, brand love, and most of all, help our clients create 360° value.
In this role you will work with a team of marketing professionals to create intentional client experiences by strategically providing clients with relevant content and experiences, at a volume they can consume, and at a time and place that meets their needs. We will use leading technologies, we will lead with data and insights, and deliver best in class return on investment.
So why you?
You exemplify client-centricity. You listen to, and advocate for clients and their experience. You always do the right thing. You lead with excellence, confidence, and humility. You act as a true partner, one who champions collaboration. You are a data driven and a modern marketer who wants to a part of a newly created Client Relationship Marketing team.
Typical Activities
- Partner with your client relationship marketing Financial Services lead to support our marketers organize their work, execute and support fully integrated marketing and communication strategies for high and medium opportunity clients across the Asia Pacific and ANZ regions.
- Orchestrate with your team to work towards business priorities
- Curate content and experiences that our clients truly need and serve them up
- Support client relationship marketing activities, including experiences, client mapping, 360° value reports, messaging sessions, people engagement strategies, and more
- Research what we need to know about our key buyers, using tools like LinkedIn Sales Navigator
- Use Accenture’s SynOps and other leading technologies to help us know our and prioritize our marketing work
- Measure our marketing against agreed-upon success measures and use feedback loops for continuous improvement
Qualifications
- Degree or equivalent
- Strong business acumen, good knowledge of Accenture’s area of business and overall business strategy or previous experience in the Public Sector
- 4+ years hands-on marketing experience, ideally in professional services or other B2B organisation(s). Account based marketing or pursuit / deal-based marketing experience highly desirable
- Broad marketing skill set, including campaign management, deliverable development and measurement and reporting. Demonstrable experience in using different channels, including social media, email and direct mail.
- Strong project management skills and ability to manage multiple projects in a deadline-driven environment
- Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels
- Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organisation
- Possess leadership qualities and is a team player with great interpersonal skills and strong collaboration skills
- Act as the advocate for our clients and exemplify modern data-led marketing
- Fuel success by acting as a steward across One M+C (Marketing + Communications) function and one client relationship marketing team
- Drive differentiation for campaigns through creativity, flair and innovative thinking
- Enthusiasm, passion for marketing and can-do attitude
Technical Skills
- Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up
- Experience using Eloqua (or similar email platform), LinkedIn Sales Navigator desirable
- Proficient in Microsoft PowerPoint and Excel
- Design skills are nice to have, but not essential
#LI-PH
Qualifications
Must Have:
- Bachelor's Degree graduate
- At least 4 years Hands-on marketing experience, ideally in professional services or other B2B organization. Account based marketing or pursuit / deal-based marketing experience highly desirable
- Broad marketing skill set, including campaign management, deliverable development and measurement and reporting.
- Demonstrable experience in using different channels, including social media, email and direct mail.
- Brilliant project management skills and ability to manage multiple projects in a deadline-driven environment
- Strong written and oral communication skills, with ability to present and convey ideas clearly and persuasively at all levels
- Strong stakeholder management skills and ability to operate and build relationships at senior levels within a large, matrixed organization
Good to Have:
- Experience with Salesforce or similar client relationship management platform desirable, e.g., managing client interactions, reporting, campaign set up.
- Experience using Eloqua or similar email platform, LinkedIn Sales Navigator
- Proficient in Microsoft Power Point and Excel
- Strong business acumen, good knowledge of Accenture’s area of business and overall business strategy or previous experience in the Public Sector.
